Aloro
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Friendly SMS marketing
Welcome to SMS marketing
Aloro are focused on creating more meaningful interactions between brands and people, through SMS.
As marketers, we know that automated email campaigns are easy to service, but we also know that interactions are low and the ability to follow up is limited. No one likes it when they see, “noreply@sender.com” swamping their inbox...
More recently SMS has joined the party. Consumers expect SMS to be more interactive than blank emails, but many companies still treat the medium like email—bulk ‘dumb’ sends that don’t have a human on the end. This is where Aloro joins the party, genuinely human powered SMS where consumers can have a real conversation with a real human representing a real brand.
Brand strategy for Aloro
To bring the Aloro brand story to life, STANCE came up with the following:
Belief statement
We believe life would be better if more interactions with technology felt genuine.
Mission statement
Our mission is to help customers like you a little more every time they talk to you. (You being, “a brand”.)
Vision statement
We see a world where every consumer feels like a valued customer.
Bringing the brand to life with video
Creating a brand identity wasn’t in scope for this project, but STANCE did help creating video content for the website and for personalised video outreach.
The video below was created by people in the broader STANCE network, from script to designing the assets, through to sound creation, editing and animation.
Thank you to our rockstars.
Kenji Smith - Graphic Designer
Matt Macgilligan - Video editor
